Active and Passive Audience Definition, Theory, Differences & Examples. Difference between an active and passive audience

 Active and Passive Audience Definition, Theory, Differences & Examples.  Difference between an active and passive audience. Example of Active and Passive Audiences. Finally, what is the Active and Passive Audience Theory?

Table of Contents

1. Active and Passive Audience.
2. Example of Active and Passive Audiences.
3. What is the difference between an active and passive audience?
4. What is the Active Audience Theory?

   Click Here Active and Passive Audience

   Active audiences: Active audiences are those people who receive media information actively as well as make sense of the messages based on their social and personal contexts. They listen to the media messages rather than hearing them only. However, active audiences receive media information actively but the act of receiving media information is unintentional. So, active audiences pay full attention to receive information and interpret them to give feedback.

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